Brand identity · Packaging · Website © 2026 · Frooxi

Pandu

A coffee shop that feels like a hug.
A small café in Dhaka came to us with a name and a feeling. We gave them a panda, a cup, and a brand people want to photograph.
Pandu storefront with a pink scalloped awning, a round blade sign and a window decal on a sunlit street
ClientPandu Café
SectorCoffee & Pastries
LocationDhaka, BD
ScopeIdentity · Print · Web
Year2026

Pandu is a small coffee shop in Dhaka. Good coffee, warm pastries, the kind of corner spot you keep going back to. When they found us, they had a name they loved and not much else.

So we drew a panda holding a cup over its head, dropped it into a soft pink world, and put that one idea on everything from the cup in your hand to the sign above the door.

01 · The Mark

One drawing, built to go everywhere.

The logo sits on a simple grid, so it reads the same at any size: full colour on a paper cup, one flat line on the window, or a tiny panda for the loyalty stamp.

Primary lockupMonoIconWordmark
Pandu primary logo lockup shown on a construction grid
Sketchbook page exploring Pandu logo concepts
Where it started. Rough panda heads, a few cup-as-letter tricks, and the hanging-panda sketch that won.

One panda, any surface.

Full colour on the cup. A single white line on the glass. Same character, whatever it lands on.

Pandu white vinyl window decal on the shop glass
02 · Typography

Rounded for the name, quiet for the reading.

Fox Spring gives the wordmark its soft, rounded shape. Poppins carries the menu and the small print, so nothing gets in the way of ordering.

WordmarkFox Spring
Pa
Fox Spring
Logo & display · Creative Fabrica
Set in Fredoka on the web
TextAa
Aa
Poppins
Menus, body & UI
Light · Regular · Medium
03 · Colour

Five colours, no fuss.

Blush and rose carry the warmth. Panda ink and cream keep it readable. That is the whole palette, and it is enough.

Primary
Pandu Pink
HEX E88DA0
RGB 232 · 141 · 160
Accent
Deep Rose
HEX D95C78
RGB 217 · 92 · 120
Support
Soft Petal
HEX F3BCC9
RGB 243 · 188 · 201
Base
Blush Cream
HEX FBEBE6
RGB 251 · 235 · 230
Ink
Panda Ink
HEX 2C2926
RGB 44 · 41 · 38
04 · Packaging

The part people carry home.

Cups, bags and treat boxes worth keeping. Every one gets a panda and a line it means: made with love, just for you.

Two Pandu paper cups, a matcha latte and a pink-lidded coffee cup Pandu takeaway paper bag with the mascot and a made-with-love seal
05 · In the wild

A shopfront you slow down for.

A pink scalloped awning, a round sign that glows after dark, and a warm pastel room behind the glass. The brand does not stop at the door.

Warm pastel-pink Pandu café interior with menu boards, an espresso bar and a pastry case
06 · Print & Merch

From the menu board to the tote.

One clean menu, a card people keep in their wallet, and a cap the regulars actually wear. Same voice on all of it.

Pandu clipboard menu listing coffee, non-coffee, pastries and sandwiches
A person wearing a blush-pink Pandu dad cap in the café Pandu business cards, showing the front logo and the back contact details
07 · Website

Made with love. Just for you.

We designed and built the site too. A warm homepage, a live menu, and the day's favourites. The same feeling as the shop, on a phone. See it live →

Pandu website homepage shown on a laptop, reading Made with love. Just for you.
08 · The System

Everything in one place.

Full Pandu brand board with logo, packaging, boxes, loyalty card, latte cup, tote and icon set

Made with love,
just for you.

Good coffee · Fresh pastries · Warm hearts
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